如何在現今視覺爭寵時代中，讓廣告脫穎而出...
How to make advertising stand out in today's visual competition era...
英國的包包品牌Mulberry，這次的針對的族群是遠在亞洲的年輕族群，希望透過The Sofie這款雲朵包的廣告，可以引起這群人的興趣並進行購買。
Mulberry, a British bag brand, is targeting young people far away in Asia for this campaign, hoping that through this advertisement starring The Sofie bag, can create their interest and push sales.
「透過螢幕去觸摸材質」這樣的想法便成為了日本設計公司Onesal所製作的出發點，透過放大材質柔軟的3D模擬，同時配上包包上的硬體-轉釦，從上降落的經典畫面，帶出Mulberry包款特色；短影片的精準內容，也讓觀眾快速對品牌留下印象。
The idea of "touching the material through the screen" has become the starting point for the Japanese design company Onesal in the project. By enlarging the 3D simulation of the soft material, and with the hardware, turn button on the bag, being created as the classic picture of falling from the top, bring out the characteristics of Mulberry bags; the short film also impresses the audience quickly.
不只用精細的畫面效果達到專案目標，在Youtube跟Instagram創造250萬以上的瀏覽效果，Onesal更結合了音樂讓整個影片的質感更貼近材料的效果，並讓廣告質感更上一層樓。
Not only did it achieve the project goal with fine picture effects, the short film also created more than 2.5 million views on Youtube and Instagram. Apart from that, Onesal also combined the music to make the texture in the video closer to the real effect of the material, and brought the texture of the advertisement to a higher level.
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